WORK EXPERIENCE
Maryland Department of Health
June 2024 – August 2024
Public Health Communications Intern
Baltimore, MD
- Managed the content editing for the 160-page Public Health Administration’s Prevention and Health Promotion Administration website overhaul, enhancing clarity, accuracy, and strategic alignment with organizational objectives.
- Reviewed web pages to resolve technical errors, ensuring seamless user experience and functionality.
- Collaborated with the public health administration content manager to ensure timely and accurate content updates, maintaining high standards of information quality.
- Proofread sections of the MAPS School Reference Guide, ensuring precision and coherence.
- Created content on women’s heart health for social media, coordinating with the social media and communications team for content approval.
Friends of Newark Free Library
September 2023 – February 2024
Communications Consultant Intern
Newark, DE
- Developed a 1-year communication plan to increase membership and awareness.
- Contributed to a 10% increase in membership over the previous year.
- Established and crafted content for the Facebook page.
- Authored an annual appeal aimed at increasing fundraising contributions and fostering donor engagement.
- Managed multiple and changing priorities, adapting to evolving project requirements and timelines.
DALY Computers
January 2023 – September 2023
Social Media Marketing Intern
Frederick, MD
- Developed messaging content for DALY’s social media platforms.
- Created a LinkedIn campaign that generated an unprecedented click-through rate of 2.15% compared to the previous highest rate of 1.5% and an average rate of 0.17%. This successful campaign significantly addressed the company’s hiring challenges by attracting qualified applicants, resulting in a successful hire for the position.
- Developed and executed a highly targeted LinkedIn campaign for Toughbook, achieving an impressive click-through rate of 0.8% while maintaining one of our lowest costs per click at $2.92. The campaign’s effectiveness was evident as our sales team successfully secured a major account for Toughbook within just three weeks of its launch.
- Advocated for and implemented a system to recognize and acknowledge the achievements, contributions, and successes of DALY employees in order to foster a positive work culture and motivate employees.
- Created and maintained a task management system to track all marketing activities.
- Developed, edited, and presented informative slide decks to update DALY associates on the latest social media marketing initiatives.
1022 Creative, LLC
February 2018 – March 2020
Owner & Graphic Designer
North Ridgeville, OH
- Worked closely with local community businesses to meet graphic design, e-commerce and social media needs.
- Managed social media accounts, crafted engaging copy and maintained an active presence on social media.
- Designed & maintained company website.
It Keeps Getting Better
December 2008 – August 2020
Owner & Blogger
North Ridgeville, OH
- Authored content based on market research, search engine optimization and analytics to reach a predetermined audience on Facebook, Pinterest, Twitter, and Instagram.
- Worked with brands and online businesses to build their brand and social media presence.
- Prepared and executed market strategy to expand the blog to average 34,400 page views a month in 2017.
Partners, LLC
April 2002 – June 2011
Graphic Designer
Cleveland, OH
- Designed and authored marketing materials, including weekly company newsletters, promotional materials for the .jobs top-level domain, corporate identities, company websites, as well as invitations, flyers, and brochures.
EDUCATION
University of Delaware
December 2023
MA in Strategic Communication with a specialization in Digital and Social Media
Newark, DE
- Created a strategic communication campaign to reduce fossil fuel usage:
- Created a strategic communication campaign to stop gerrymandering:
Kent State University
May 2002
BA in Visual Communication Design with a Minor in Advertising
Kent, OH
SKILLS & INTERESTS
- Skills: Microsoft Office, Outlook, Word, Excel, PowerPoint, Google Workspace, Trello, graphic design, Photoshop, Illustrator, Canva, Google Analytics, and WordPress
- Interests: Reading, hiking, and playing board games