Working with the Friends of Newark Free Library (FNFL) provided me with valuable insights into the operations of non-profit organizations.
I had the privilege of delving into the realm of social media communication, with a particular focus on increasing membership and awareness. Crafting social media content for a community-focused organization like the Friends of Newark Free Library required a thoughtful approach. It involved tailoring posts to resonate with the local community, emphasizing FNFL’s role in education, culture, and community engagement.
To ensure the success of our communication efforts, I implemented a strategic communication plan, which included the development of an annual appeal to boost fundraising contributions and increase membership. This plan aimed to align our messaging with the organization’s goals and values.
Through these experiences, I honed my skills in social media communication, community engagement, and strategic planning, all of which I am eager to bring to a new opportunity that values impactful communication and community involvement.
Case Study: Increasing Community Engagement On Social Media
Client:
Friends of Newark Free Library
Objective:
The primary goal of the social media campaign for the Friends of Newark Free Library (FNFL) was to enhance community engagement, promote the firm that they had selected to design their new library. Focused on the local community, the campaign aimed to elevate the library’s presence on social media platforms.
Approach:
To achieve these objectives, a strategic communication plan was devised. This plan included the creation of engaging content for FNFL’s Facebook community of 270 followers. The post was crafted to resonate with the community’s interests and highlight the architect who will be working on the new library project.
Execution:
This post was shared on the library’s Facebook page, aligning with FNFL’s goals and emphasizing the importance of community support for library. The post had an organic reach of 2,719 with 43 reactions.