Lisa Ann Brown

Category: Portfolio

  • Maryland Department of Health: Women-Focused Heart Health Campaign

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    As a Public Health Communications Intern for the Maryland Department of Health, I had the opportunity to create impactful social media content focused on women’s heart health. Collaborating with members of the communications team, I brainstormed and developed posts that aimed to raise awareness about heart health issues affecting women. Here are two examples of…

  • Crafting Success: Developing & Implementing An Inside Sales Job Campaign

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    While at DALY Computers, I was given the opportunity to create a LinkedIn campaign for an Inside Sales Account Executive job. The first thing I did when creating this campaign was research. This showed me what potential job-seekers were looking for, so I could craft a campaign to deliver. First, job seekers needed to know…

  • Annual Appeal for Fundraising & Donor Engagement

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    Collaborating with the Friends of Newark Free Library (FNFL) offered me invaluable insights into the workings of non-profits. When FNFL tasked me with crafting their annual appeal, I eagerly embraced the opportunity. I researched previous annual appeals and studied language proven to boost donation rates. Below is the annual appeal I created for them. VIEW…

  • Case Study: Friends of the Newark Free Library

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    Working with the Friends of Newark Free Library (FNFL) provided me with valuable insights into the operations of non-profit organizations. I had the privilege of delving into the realm of social media communication, with a particular focus on increasing membership and awareness. Crafting social media content for a community-focused organization like the Friends of Newark…

  • Case Study: Windows 11 Social Media Posts

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    Working at DALY Computers provided me with an invaluable opportunity to delve into the intricate world of social media communication for various brands, and one that stood out prominently was Windows 11. Crafting social media posts for such an iconic brand was not only exciting but also demanded a meticulous approach, given the brand’s emphasis…

  • Digital Political Campaign To Stop Gerrymandering

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    Department of Communication, University of DelawareCOMM751-610: Digital Political StrategyProfessor Jonathan Starkey Vision Statement Gerrymandering is a major structural problem in our democracy. Every 10 years, congressional districts are redrawn, but they’re usually drawn by the party in power, who use this privilege to give themselves an unfair advantage. By packing their voters into districts and…

  • Campaign to Reduce Fossil Fuel Usage

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    By: Lisa Brown, Malathi Mahadevan, and Daniel Sato Department of Communication, University of DelawareCOMM706-610: Communication TheoryProfessor Emily Pfender Synthesis of Literature Fossil fuel usage, and the climate science behind its impact on the environment, touches upon a wide range of topics. In synthesizing literature research compiled by the Fossil Fuel Fighters, five common themes rose to…

  • Why Reducing Fossil Fuel Usage Is Important

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    Department of Communication, University of DelawareCOMM706-610: Communication Theory Last week, the director of health protection for the Mississippi State Department of Health reminded residents of Jackson, Mississippi to continue boiling water, as they have been for the past month, and also added that they should keep their mouths closed in the shower because the water…

  • Library Social Media Series

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    Lorain Public Library System (LPLS) Social Media SeriesLisa BrownDepartment of Communication, University of DelawareCOMM735: Social Media ManagementAugust 28, 2022 Background The Lorain Public Library System in Ohio is ready to start using social media to promote their services, but is unsure of the best way to do this.  Content Calendar Cadence RivalIQ does not have…

  • Library Book Sale Content Campaign Plan

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    Department of Communication, University of DelawareCOMM735: Social Media Management Background The Lorain Public Library System in Ohio is starting a new monthly book sale to replace their annual book sale. They need help promoting this new event.  SWOT Analysis Strengths Weaknesses Opportunities Threats Goal Strategies We can use social media to: Tactics for Strategy: Timeline…

  • Communication Research: Turning Non-Readers into Book Lovers with Smart Book Choices!

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    Operationalize A Construct: What Type Of Books Are More Likely To Result In Non-Readers Becoming People Who Read On A Regular Basis?Department of Communication, University of DelawareCOMM703: Communication Research The Construct The construct I have chosen to operationalize is finding out what type of books are more likely to result in non-readers becoming people who…